OUR STORY






Expert eyecare from a name you can trust
State of the Art eyecare services from The Optical People.
- First-rate customer service.
- Broad range of clinical eyecare services.
- State of the art eyecare technology.
- Socially and sustainability conscious.
The Optical People started with a vision. From our early days as Gardiner’s Opticians serving the South Wales community, through the dedicated partnership years of Armstrong and Millington, and then Millington Dawson – we’ve been shaping Chepstow’s eye care landscape for generations. In 2018, Jaclyn Pugh joined the family, followed by Lynne Fraser in 2021 and together with an incredible team, we’re taking vision care to exciting new heights.
If you’re looking for cutting-edge eye care with a personal touch, you’re in the right place.
We’re not your average high street opticians – we blend friendly customer service with the latest eye care technology, while our ethos stays true to traditional values. Our team is passionate about eye health (yes, really!) and it shows in everything we do.
Our Core Values:
- Positivity – Kind, calm and respectful interactions with a continued focus on reducing stress, supporting a healthy work/life balance, and working efficiently while enjoying what we do.
- Community – Investing in ourselves, each other, our patients and the wider community. Being grateful, inclusive, and putting heart and soul into everything we do, with the outcome of stronger relationships, better clinical care, and greater job satisfaction.
- Clarity – Transparency, openness and honesty with each other, our patients, and suppliers. Creating a comfortable, trusting and enjoyable environment where accountability, learning, and continuous improvement are encouraged, and blame is avoided.
Company Mission Statement:
Delivering progressive eye care throughout our community, with a growing focus on innovative technology, specialist services, and eye-catching, impactful design. We take pride in building long-lasting patient relationships based on compassion, trust, individuality, and consistently high standards of care.
Specialist Services
We’re pioneers in myopia management, experts in advanced NHS eye care, and the team behind Dry Eye Wales. Our experts constantly level up their expertise with specialist training, because your eyes deserve nothing but the best care – just ask our patients, some who travel from way beyond the border to see us!
As for eyewear, we’re pretty picky – in a good way. We handpick frames from a range of top designers that are both stylish and practical. We’re one of just two practices in the UK with two digital dispensing columns, meaning next-level prescription accuracy and glasses that fit like they were made for you (because they were!).
The Latest Tech
When it comes to eye care tech, we’re self-confessed geeks. We’ve got gadgets galore, including an Optomap scanner that captures an amazing 200-degree view of your retina and HD photography and videography in every consulting room – it’s like a state-of-the-art home entertainment system for opticians! Jokes aside, it means we can get a supremely detailed view of your eyes, so we can spot anything unusual quickly.
Are you ready to see what you’ve been missing? Your eyes are one-of-a-kind, and they deserve one-of-a-kind care.
Whether you’re looking for a check-up or you’ve got a specific eyecare worry that needs addressing, get in touch today to see how we can help safeguard your vision.
Contact our Knowledgeable, friendly team today to start your journey to better eyecare.
Patient Feedback
Big big big thanks to the team at The Optical People Chepstow. I had my first visit last week & I couldn’t have felt more looked after. The tests are thorough & detailed and they take their time explaining.
The Optical People